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 As authors what do we most want from the publishing of our books public recognition , skyrocketing sales, or simply spreading our message? We may want all three and receiving a review can be reaching that pot of gold. A review in a prestigious print magazine can truly make an author's name and multiply sales. Even a review in an online magazine can be archived and available to the internet for years. But how to achieve this goal in a competitive market is tricky. The quid-pro-quo is that publishers send reviewers a free copy of a book as part of their marketing plan, in the hope that it will be reviewed and brought to the favorable attention of the reviewer's audience/readership. All books sent to a reviewer for review consideration, requested or unrequested, become the property of the reviewer to dispose of as he or she deems fit. Before you begin sending books out to all possible magazines do your research. Despite Oprah's popularity, O magazine isn't right for eve

 t this point in your business, you are probably generating a lot of top-quality content. With a little luck and a lot of skill, a large number of people are reading your content and interacting with you because of it. So, what is your next step? Well, if your content is working effectively, your next step is to create another extremely effective tool and to promote it effectively. It is time to write an eBook. Once you have written your eBook, you need to promote it effectively The first thing that you need to ponder is exactly what you hope to get out of an eBook if you write it. You should not think of your eBook as a way to get rich. You should consider it a tool that will help you to make a lot of good progress in your business. Of course, your eBook is like building a fancy casino in the Nevada desert. If you don't tell anyone about your casino, you won't get any visitors. You can connect that analogy to your eBook. If you don't promote it, nobody will be aware of its